PNC Virtual Wallet puts your checking and savings account together in one place (your phone) and makes it super easy to track your finances. It’s basically digital banking for the digital world we live in.

This campaign was built on the fact that pretty much every aspect of our lives has evolved – the technology we use, the entertainment we consume, the fashion we follow (oh god the fashion). And yet, so many of us are still banking in a very outdated way.

We produced a ton of work for this in a short amount of time and had a lot of fun doing it. Here are some of my favorites.

We started with television:

The campaign really came to life on social. Here’s just some of the fun things people found in their feeds.

We got PNC to take their first foray into IG stories. And we had some fun with it.

ECD: Jeff Vinick
ECD: Joanne Scannello
ACD Art: Art Boonklan