According to the World Economic Forum, it will take another 257 years to close the economic gender gap between women and men. Which is an absolutely absurd fact. That lead us to a create an absolutely absurd solution to raise awareness around this issue: The 257-Year Calendar.

Our calendar lists out 257 incredible futuristic feats that will become reality before the economic gender gap is closed, unless we take action now.

PNC Bank used this calendar as a way to remind community leaders and business owners that they have the power to help close the gap faster with their decisions around business loans, pay equity and other policy decisions.

Awards 🏆: Cannes Lion 2023, Silver (Print & Publishing)

CCO: Samira Ansari
CD: MyTran Dang
ACD Copy: Shannon Murphy
ACD Art: Allison Navon
Designers: Joyce Shi, Limber Zhang, Elena Woznick, Juan Ignacio Hervas