When PNC was launching their industry-changing Low Cash Mode, they explained to us that it actually helps customers avoid overdrafts by sending them a notification and giving them a little extra time to get things in order. To which we said, “oh, it’s sorta like a ‘watch out’ or ‘heads up,’ but for your finances. To which they said, “huh, it is. yeah, we never thought about it like that, but you’re exactly right.”

Then we made this campaign. (these are just a few of the pieces of the we made for this campaign which has included everything from TV, OLV, Social, Influencer, Native, and of course, everyones favorite…the banner ad.)