The extremely tiny handbag trend occupied more space in my brain than I’d care to admit in 2023. So when Knorr and Mullen Lowe UK came to us looking for ideas that would take Knorr Bouillon Cubes from the back of the cupboard to the forefront of culture, we knew exactly what needed to be done.

We designed and produced an even tinier handbag capable of fitting a single Knorr Bouillon Cube — giving Knorr fans a refined way to carry around their secret ingredient — and more importantly finally giving the world (and me) an answer to the question, “what the hell would you even put in that thing?”

Awards 🏆:
The Drum Awards 2024, Gold (PR), Silver (Advertising), Bronze (Design)
Gerity Awards (UK) 2024, Silver (Humor PR)

CCO: Samira Ansari
GCD @ MullenLowe UK: Carlos Andres Rodriguez
CD: MyTran Dang
Plus lots of other talented folks at MullenLoweUK