To promote PNC’s flagship digital banking product, Virtual Wallet, we asked the question, “If we live in a world where your car can drive itself, shouldn’t your bank be able to make personal finance easier?”

Budget cuts be damned, we were still able to bring our campaign to life on social using a mix of stock, animation, and suuuuuubbbbbtttttllllleeeeee ssssoooooouuuuunnnnnndddddd ddddeeeeeesssssiiiiiiigggnnnnnnnn (watch the slo-mo vid).

ECD: Jeff Vinick
ECD: Joanne Scannello
ACD Art: Dahee Song