PNC was expanding rapidly across the US and they needed a campaign that would simply and quickly convey the breadth of capabilities they offer. From personal banking to investments, from small business to Fortune 500 behemoths. Simple, right?

Our solve was the Forward Is campaign. As a brand, PNC is all about making a difference to customers and clients by moving them forward financially. We came up with a nice, simple little structure that could do a lot of work across PNC’s varied lines of business and that helped define what it means to move people and businesses forward.

ECD: Jeff Vinick
ECD: Joanne Scannello
ACD Art: Dahee Song
Senior CW: Michael Philbin
Senior AD: Ashley White